Try MooGoo's Moothpaste - Fluoride Free Toothpaste (100g)

• A natural toothpaste with a Fluoride-free alternative
• Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
• Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
• Xylitol helps prevent bacteria and plaque from sticking to teeth
• Stevia Leaf Extract makes it taste nice – especially for kids!

MooGoo's Moothpaste is their exceptional formulation that took years to perfect after consulting with dental practitioners and customers. Many individuals believed that a toothpaste without Fluoride might be seen as irresponsible since Fluoride aids in remineralisation. However, some expressed they would never use or allow their children to use toothpaste containing Fluoride. MooGoo's goal was to offer the advantages of Fluoride without actually using this ingredient.

Fluoride is a common addition to most toothpastes because it promotes the remineralisation of teeth. Essentially, when teeth develop scratches and cracks, Fluoride aids in sealing these imperfections before bacteria can lead to decay. It's akin to patching up a crack in drywall. However, what many might not realise is that there are Fluoride alternatives with robust clinical evidence that can perform the same function. These alternatives might be slightly more expensive and challenging to work with, but MooGoo believes the additional cost per brush is justified. Hence, instead of Calcium Fluoride, they've chosen to use Calcium Hydroxyapatite.